Episodes

  • Inbox Gold: 7-Day Instagram-to-Email Sprint
    Oct 13 2025
    Welcome to Hustle Minds, I’m Sarai and today we are gonna talk about The 7-Day Instagram-to-Email Bridge: how to capture, nurture, and convert followers into clients without burning out.If you’ve been posting consistently but your DMs go quiet and your calendar stays empty, this episode is your blueprint. We’re going to build a simple micro-funnel that takes people from Instagram to your email list, warms them up with three short emails, and gives them a clean path to your offer in just one week.By the end, you’ll have:- A clear message that positions you as the obvious choice- A quick-win lead magnet your audience actually wants- A 7-day content plan, DM scripts, and a three-email sequence- A scoreboard to track progress without obsessing- A simple energy plan so you can execute with focus and calmLet’s get into it.Step one: get crystal clear on your message.Use the Hero Line everywhere you show up. Say, “I help [who] get [specific outcome] without [big headache].”Examples:- I help online coaches book 5 to 10 qualified calls a month without paid ads.- I help busy founders create a week of content in two hours, without burnout.Put this line in your Instagram bio, your pinned post, and your email signature. Clarity converts.Step two: create a quick-win lead magnet.Your lead magnet should solve one specific problem in 10 minutes or less. Think checklist, swipe file, or a one-page template. Name it with the outcome front and center, like “The 3-Post-Per-Week Content Plan” or “The 20-Minute Sales Call Script.” Promise one win, deliver it fast, and make the next step obvious—book a call, reply to the email, or grab a starter offer.Step three: optimize your Instagram for capture.Update your bio with your Hero Line and one link that goes straight to your lead magnet. Create a pinned post that teaches a quick tip and ends with a soft call to action like, “Comment ‘plan’ and I’ll send my 3-post-per-week template.” Add a Story Highlight called “Start Here” with three slides: your promise, what they get, and where to click.Before we continue, a quick word from our sponsor.This episode is sponsored by Systeme, the free all-in-one marketing tool that lets you create your website, blog, landing page, and online store, create automations and sales funnels, run email marketing campaigns, sell online courses, add online payments, and even create automated webinars. You can start using Systeme for free by visiting borjagiron.com/systeme or from the link in the description. And now we continue with the episode.Step four: your 7-day content cadence.We’re going to publish three posts and two Story sequences this week, all pointing to your lead magnet.- Day one, Teach: Share a simple framework that solves a common pain. End with, “Want the full checklist? Say ‘checklist’ and I’ll send it.”- Day three, Proof: Post a short case study using this structure: Person, Problem, Process, Proof, Payoff. End with, “If you want this result, reply ‘result’ and I’ll share how we did it.”- Day five, Show: Do a quick walkthrough or screen share of a tool or template you use. End with, “If you want me to send the template, comment ‘template’.”For Stories, run a two-slide poll on days two and six. Ask, “Which is harder right now: consistent content or consistent leads?” Follow with a link sticker to your lead magnet and a “DM me ‘plan’ for my checklist” prompt.Step five: your DM bridge.Turn engagement into conversations with the CCC framework—Connect, Context, Call.- Connect: “Thanks for jumping into my post on consistent leads—appreciate you.”- Context: “Are you focused on booking more discovery calls this month, or is delivery capacity the bigger challenge?”- Call: “If helpful, I can send my 3-post weekly content plan, or we can do a 10-minute clarity call. No pressure.”Always lead with value, ask permission, and keep it short. Follow up gently in 48 hours with, “Still want that checklist? Happy to send it.”Step six: your three-email nurture sequence.When someone grabs your lead magnet, send three short emails over a week. Keep the tone friendly and the steps simple.- Email one, Day 0, Welcome and win: Subject, “Here’s your plan.” Deliver the lead magnet, give one quick action, and end with “Hit reply if you want me to review your plan.”- Email two, Day 2, Proof and perspective: Subject, “How Jade booked 9 calls in 28 days.” Share a three-paragraph case study—Person, Problem, Process, Proof, Payoff—and invite them to reply with their goal.- Email three, Day 4 or Day 5, Clear invitation: Subject, “Want this result?” Explain who it’s for, what’s included, the outcome, and the next step—book a call, reply “ready,” or purchase a starter offer. Keep it crisp.Optional Email four, Day 7, Objections and timing: Subject, “If you’re on the fence.” Address timing, price, and fear with empathy, and invite them to ...
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    10 mins
  • Hustle in an Hour: The 60-Minute Daily Growth Blueprint
    Oct 7 2025
    Welcome to Hustle Minds, I’m Sarai and today we are gonna talk about The One-Hour Daily Growth Routine: how to grow on social, sign clients, and protect your energy in just 60 minutes a day.If your to-do list never ends and your content feels random, this routine will give you structure, clarity, and momentum. We’ll build a simple, repeatable system you can run Monday through Friday that covers marketing, sales, delivery, and your well-being. No fluff, just steps that compound.Here’s the promise. By the end of this episode, you’ll have:- A 20-20-20 daily growth block you can start tomorrow- Plug-and-play hooks, CTAs, and DM scripts- A mini scoreboard to track progress without obsessing- A founder energy plan to keep your brain sharp and your mood steadyLet’s get into it.First, the One-Hour Daily Growth Routine. We’re using the 20-20-20 method: Pipeline, Content, Operations. One hour, done. Put it on your calendar like a client meeting.Block one, 20 minutes: PipelineYour goal is to turn attention into conversations and conversations into calls.Do these three steps:1) Warm touchpoints. Reply to comments and DMs with something specific and helpful. Ask one clear question to keep the dialogue going.2) Three value-first DMs. Reach out to warm leads, past clients, or people who engaged with your content. Keep it human and short.3) One clear invite. Offer a call, a resource, or your waitlist—based on fit.DM framework you can copy:- Connect: Thanks for jumping into my post on [topic], appreciate you.- Context: Are you focused on [goal] right now, or is [roadblock] the bigger challenge?- Call: If helpful, I can send a quick checklist or we can do a 10-minute clarity call. No pressure.Block two, 20 minutes: ContentYour goal is to publish useful, trust-building content tied to your offer.Follow the Teach–Show–Tell rhythm across the week:- Teach: a mini framework or checklist- Show: a quick walkthrough, a screen share, or a before-and-after- Tell: a client story or your own pivotUse one of these hooks:- You don’t need [popular tactic]. You need [simple process]. Here’s the 3-step version.- If you’re posting daily and still not getting leads, try this instead.- The mistake costing you [result] every month—and how to fix it in 10 minutes.And rotate these calls to action:- Soft: Want the template? Comment “template” and I’ll send it.- Direct: If booking 5 to 10 qualified calls this month is a priority, reply “calls” and I’ll share details.- Relationship: Get the full breakdown in my newsletter—link in bio.Block three, 20 minutes: OperationsYour goal is to improve delivery or your offer just a little every day.Choose one tiny upgrade:- Tighten your onboarding email- Update your FAQ with a real objection- Create a reusable template or checklist- Clarify your offer scope in five bullet points- Add one proof point to your sales page or docAt the end of the hour, write tomorrow’s top three in one sentence each. Keep the momentum.Now, let’s structure the week so this feels effortless.Your One-Hour Weekly Map:- Monday: Plan your Teach–Show–Tell topics and your CTAs- Tuesday: Publish a Teach post and start three value-first DMs- Wednesday: Publish a Show post and clip a 20-second highlight- Thursday: Publish a Tell post and invite to a short call or checklist- Friday: Follow up, document proof, and upgrade one piece of your offerYour scoreboard keeps you honest. Track this daily:- Ship: Did I publish one useful thing? Yes or no- Signal: Did I collect one data point? A reply, a poll, a click, or a question- Serve: Did I help three people directly? Comments, DMs, quick Looms- Sell: Did I make one clear invitation? A CTA, a call, or a checkout linkHit three out of four most days and your growth compounds.Quick reminder on your message. Use the Hero Line everywhere:I help [who] get [specific outcome] without [big headache].Put it in your bio, pinned post, and email signature. Clarity converts.This episode is sponsored by Systeme, the free all-in-one marketing tool that lets you create your website, blog, landing page, and online store, create automations and sales funnels, run email marketing campaigns, sell online courses, add online payments, and even create automated webinars. You can start using Systeme for free by visiting borjagiron.com/systeme or from the link in the description. And now we continue with the episode.Let’s talk mindset and energy, because tactics without stamina don’t stick.Your clarity compass: One Metric That Matters for the next 30 days. Choose one:- Calls booked- Spots filled- Revenue collected- Email subscribers addedWhen a decision feels fuzzy, ask: does this move my one metric? If not, it’s a no for now.Your focus formula: 50–10- Do a 50-minute deep work block for creation or delivery- Take a 10-minute walk or stretch break afterwardTwo strong blocks beat eight hours of scattered multitasking.Your decision filter: Eliminate, automate, delegate-...
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    10 mins
  • Case Study Cash Machine: 30 Days of Content & Clients
    Oct 7 2025
    Welcome to Hustle Minds, I’m Sarai, and today we are gonna talk about The Proof-to-Profit Method: turning one case study into 30 days of content and real paying clients.If you’ve been posting tips, trends, and motivational quotes but your DMs are quiet and your calendar is empty, this episode is for you. Today I’m going to show you how to build and deploy one powerful case study that fuels your content for a month, positions you as the obvious choice, and creates a clear path to your offer. One story. Many assets. Real leads.Here’s what you’ll walk away with by the end:- A simple framework to choose or create a winning case study- A script to tell the story so it actually sells- A 10-asset content plan you can roll out over 30 days- Non-cringey CTAs and DM lines that convert conversations into clients- A mini scoreboard so you track what matters and don’t burn outLet’s get into it.First, why case studies? Because credibility beats virality. A single specific result builds more trust than a month of vague advice. Proof answers the three silent questions every buyer has: Can you do it? Can you do it for someone like me? And can you do it again?Step one: Pick the right case studyIf you already have wins, choose one that checks these boxes:- It’s measurable. Think numbers, time saved, revenue won, cost reduced, calls booked, weight lost, churn dropped—whatever aligns with your offer.- It’s relatable. The client looks like your ideal buyer in industry, size, stage, or struggle.- It’s repeatable. You can explain how you got the result without magic.If you don’t have a case study yet, run a fast pilot this week. Offer a tiny, high-value outcome to a qualified person in exchange for permission to share results. Keep it tight. Clear scope, clear timeline, clear metric. Your goal is a small win you can talk about honestly and proudly.Step two: Build the story using the 5P spineI call it the 5P spine because it keeps you focused on what actually matters.- Person: Who they are. One line that gives context.- Problem: The pain, friction, or missed opportunity. Make it concrete.- Process: The steps you took. Keep it simple, three to five steps max.- Proof: The numbers or tangible outcomes. Screenshots, quotes, before and afters.- Payoff: The human impact. Less stress, more time, clarity, confidence, growth.Here’s a quick template you can copy:- Person: “Jade runs a boutique social media agency at 25k a month.”- Problem: “Great delivery, inconsistent leads—feast or famine.”- Process: “We clarified a Hero Line, built a 4-post weekly cadence, added a soft CTA to every post, and ran three value-first DMs a day.”- Proof: “In 28 days: 17 qualified inquiries, 9 calls, 5 new retainers, 8.5k in new MRR.”- Payoff: “Jade now spends under an hour a day on marketing and has a waitlist.”Short, specific, and it points directly to how you help.Step three: Turn one case study into 10 assetsYou don’t need to be everywhere—you need to be consistent somewhere. Choose one core channel and one support channel for repurposing. Then create these ten assets across the month:1) A long-form post or email that tells the full 5P story.2) A 60-second video with three slides or three on-screen bullets: problem, proof, invite.3) A carousel or thread that breaks down your Process in steps.4) A before-and-after screenshot with a one-sentence lesson.5) A “mistakes to avoid” post pulled from the case.6) A behind-the-scenes post: how you ran the sprint or the tool you used.7) A FAQ post answering objections you heard during the case.8) A short testimonial quote graphic with your client’s words.9) A checklist lead magnet: the three-step plan you used, made printable.10) A live or audio room outline: teach one win, answer questions, invite to next step.Spread these across four weeks. Think two to three touchpoints per week, not daily spam.Step four: Add clean calls to actionIf your content doesn’t give people a next step, they won’t take one. Rotate three types of CTAs:- Soft CTA: “If you want the checklist we used, say ‘checklist’ and I’ll send it.”- Direct CTA: “If booking 5 to 10 qualified calls this month is a priority, reply ‘calls’ and I’ll share the details.”- Relationship CTA: “Join my newsletter for the full case study breakdown. Link in bio.”Keep it friendly. Keep it clear. Invite, don’t pressure.Step five: Use the CCC DM frameworkWhen someone engages, move from content to conversation with CCC: connect, context, call.- Connect: “Thanks for jumping into my post on consistent leads—appreciate you.”- Context: “Curious—are you focused on boosting discovery calls right now, or is delivery capacity the bigger challenge?”- Call: “If helpful, I can send the exact checklist we used. And if you want, we can do a 10-minute clarity call this week. No pressure.”Short, human, and valuable.Step six: Distribution without burnoutHere’s a simple weekly ...
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    12 mins
  • 12: The Power of Phrasing Questions Statements in Marketing
    Nov 24 2024
    The Power of Phrasing: Questions vs. Statements in Marketing.

    In this episode, Kai and Sarai dive into the fascinating world of promotional phrasing and how it influences consumer behavior.

    They explore a study that reveals how framing promotional phrases as questions, rather than statements, can change how we evaluate products.

    Discover why questions are more effective when we're feeling calm, while statements work better under high-energy scenarios.

    The hosts also break down how clarity and intrigue play key roles in shaping our decisions.

    Tune in to learn how marketers can fine-tune their messages to match their audience’s emotional state and boost engagement.



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    9 mins
  • 11: The Neuroscience Secret to Boosting Viewer Engagement
    Nov 17 2024
    The Neuroscience Secret to Boosting Viewer Engagement 🧠

    In this episode, Kai and Sarai dive into the insights of the report 'Why We Watch 2.0,' which uncovers how the diversification of content has transformed viewer perceptions of quality and value.

    The hosts explore the rising importance of emotional connections in defining content quality, highlighting how authenticity and relevance are now key to viewer engagement.

    They also break down the fascinating findings from a neuroimaging study, showing how authentic content activates the brain, leading to higher retention and influencing future behavior.

    Tune in to discover how curating personal content experiences not only boosts viewer satisfaction but also makes audiences more open to advertisements.

    Why We Watch 2.0 Report: https://www.thinkwithgoogle.com/_qs/documents/18463/ES_Why_We_Watch_2.0_-_2024_Digital_Report.pdf
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    6 mins
  • 10: Coca-Cola's Hidden Influence: Unveiling Industry Tactics
    Nov 10 2024
    In this eye-opening episode, hosts Kai and Sarai explore the recently uncovered correspondence between Coca-Cola and public health academics involved in the Global Energy Balance Network (GEBN).

    They discuss how Coca-Cola employed strategic methods to manipulate research outcomes, including concealing their financial contributions and building a network of researchers who promoted industry-friendly messages.

    What tactics did Coca-Cola use to minimize public perception of their influence? How did their funding decisions shape the narratives within public health research?

    Join Kai and Sarai as they unpack the implications of these revelations and the urgent need for stricter conflict-of-interest management in research.

    This episode sheds light on the often-hidden dynamics between industry funding and academic integrity, highlighting the broader impact on public health policies.

    Don't miss this critical discussion that challenges our understanding of corporate influence in health research!

    For more in-depth insights, check out the original article here: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10200649/pdf/S1368980020002098a.pdf
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    17 mins
  • 9: Prompt Engineering Unleashed: Mastering Language Models!
    Nov 3 2024
    💡 Unlocking the Power of Prompt Engineering! 💡

    In this informative episode, our AI hosts, Kai and Sarai, explore the essential strategies for crafting effective prompts from the insights of two key documents.

    What makes a prompt clear and specific?

    Discover how context, iteration, and the integration of external tools can enhance your results with language models.

    With tips on decomposing complex tasks and optimizing prompts for Google Workspace, this episode will elevate your prompt engineering skills to the next level!
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    10 mins
  • 8: Online Marketing 101: Strategies to Boost Your Brand!
    Oct 27 2024
    🌐 Digital Marketing Demystified: Strategies for Success! 🌐

    In this enlightening episode, our AI hosts, Kai and Sarai, explore Borja Girón's insights on digital marketing as the evolution of traditional strategies into the online realm.

    What are the key tactics, from SEO to social media marketing?

    Learn how to set specific goals and measure results to optimize your efforts.

    With free resources available for anyone eager to learn, this episode is a must-listen for aspiring marketers looking to enhance their skills!
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    7 mins