Huron Spotlight: Local Stories and Business Growth cover art

Huron Spotlight: Local Stories and Business Growth

Huron Spotlight: Local Stories and Business Growth

By: Megan Smith
Listen for free

About this listen

Huron Spotlight: Local Stories and Business Growth shines a light on the businesses, people, and community that make Huron, South Dakota unique. Hosted by Megan Smith of Stress Less Organizing and Malwina Aviles of Spotlight Studio, each episode features local entrepreneurs, community leaders, and small business owners who share their stories, challenges, and wins. You’ll also hear practical marketing and business growth tips designed to help Huron’s small businesses thrive.Copyright 2025 Megan Smith Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 04 | Booked-Out in Huron: Irie’s Story of Culture, Community & Growing a Beauty Business
    Nov 28 2025

    If you have ever scrolled Huron Facebook groups looking for a good nail tech, wished you did not have to drive to Sioux Falls for beauty services, or wondered how young women business owners are shaping the Huron beauty industry, this episode of the Huron Spotlight Podcast needs to be in your queue.

    In this conversation, we sit down with Irie, a Huron SD cosmetologist who has built a growing, word of mouth beauty business in under a year by focusing on one simple goal. She wants every client who sits in her chair to walk out feeling confident and beautiful.

    If you have searched for Huron SD nails, a local nail tech in Huron SD, or a cosmetologist who actually listens and cares about your natural nails, this is your peek behind the scenes of what it looks like to build that kind of business from the ground up.

    Irie shares what it was like to graduate high school in 2021, try a more traditional college path, realize it was not for her, and then take the leap into cosmetology at Lake Area. She talks candidly about finding her place in Huron, honoring her Asian family’s expectations to stay close and support her parents, and still carving out a path as a young woman business owner in South Dakota. We also get into the real life side of starting a beauty business in a town like Huron, where the official population is around 14,000 but the surrounding rural communities make the reach much bigger. Irie describes those early months when she was brand new, did not know many people, and honestly thought there might only be a few hundred potential clients. We talk about how she used social media, Instagram tags, and client referrals instead of paid ads to slowly fill her books.

    If you are curious how services like builder gel, hard gel, and GelX nails actually work, why they last longer, and why they are different from traditional acrylics, Irie breaks it down in regular person language. She also shares the part most people do not see. Taxes that are kicking her butt, trying to find work life balance when your brain never really shuts off, and the emotional relief of not having to walk into a job where a difficult coworker can ruin your day. Along the way, we zoom out and talk about culture, multigenerational living, and why so many immigrant families in Huron feel like they have cracked a code that many of us in more isolated western style households are still trying to figure out.

    If you care about Huron small business stories, are curious about the Huron beauty services scene, or simply want to support a young woman who is quietly raising the bar for what is possible in our local beauty industry, this episode will give you a mix of heart, humor, and very real talk.

    Tune in to the full conversation on the Huron Spotlight Podcast to hear Irie’s story, learn more about her services, and get a feel for why keeping talent like hers in Huron SD matters so much for our community.

    LINKS & RESOURCES MENTIONED
    • Follow Irie on Instagram HERE
    • Book an apppointment with Irie HERE

    CONNECT WITH HURON SPOTLIGHT PODCAST

    Huron Spotlight Podcast Website

    Huron Spotlight Podcast Instagram

    Show More Show Less
    38 mins
  • 03 | Inside a Community-Driven Gym | Katie’s Member-to-Owner Story
    Nov 20 2025

    If you have ever driven past Solveig Gym on Market Street and wondered what happens behind that big garage door, this episode is your invite inside. On this week’s Huron Spotlight Podcast, we sit down with local gym owner and small business powerhouse Katie Reno, the woman behind one of the most community-driven fitness spaces in Huron, SD. If you are searching for a Huron SD gym, curious about local fitness classes, or just love hearing real stories from women business owners, this conversation is absolutely worth a listen.

    Katie never planned on owning a gym. In fact, when the previous owners approached her about buying Solveig, she literally went home and told her husband, “Whatever you do, don’t let me buy this.” At the time she was working a full-time government job, raising teenagers, and squeezing in classes as a member and coach at the gym. But somewhere between a drive out to Lake Byron, good music on the radio, and thinking about the people she had met on those gym mats, something shifted. She realized Solveig was not just a fitness studio. It was her people. It was her kids’ people. It was a community she did not want to see disappear.

    In this episode, Katie shares what it really looked like to take the leap from “safe” government work into small business ownership in a small town. We talk about those first months when membership was low, the bills still had to be paid, and she was juggling a full-time job, a full-time family, and a full-time gym. If you have ever romanticized owning a cute little local fitness studio in Huron or imagined that being a business owner means passive income and sleeping in, Katie gives a very honest, very relatable look behind the curtain. There are early mornings, late nights, and a lot of “do the hard thing even when you don’t feel like it.”

    We also dig into what makes Solveig different from a typical gym. Yes, there are StrongFit classes, GritFit sculpt and blend, and yoga sessions with garage doors open to the morning air. But underneath the burpees and yoga blocks is something bigger. Katie describes Solveig as a place where people practice doing hard things together so they can face hard things outside the gym. It is about showing up for yourself, being surrounded by people who cheer you on instead of judge you, and walking out 45 minutes later as a slightly stronger version of the person who walked in. That is the kind of Huron SD fitness community many of us are craving.

    If you are a woman business owner in Huron SD, someone dreaming about starting something of your own, or a local who just wants a judge-free place to move your body and find your people, Katie’s story will hit home. You will hear the messy middle most people don’t talk about, the mom guilt, the hustle, the honest fears, and also the pride that comes with building something that might someday be passed on to your kids.

    Tune into this episode of the Huron Spotlight Podcast to hear the full story of how Katie went from “don’t let me buy this gym” to leading one of Huron’s most welcoming, hardworking fitness communities. Press play to hear how Solveig Gym is helping people in Huron show up, get stronger, and do hard things together.

    LINKS & RESOURCES MENTIONED
    • Solveig Website – View Solveig's class schedule
    • Solveig on Facebook
    • Solveig on Instagram
    • Access all classes and memberships here:
    Show More Show Less
    45 mins
  • 02 | Meet Megan — Teacher, Home Organizer, and Huron Small Business Hype Woman
    Nov 20 2025

    If you’ve ever looked around Huron and thought, “There are so many good ideas here… why don’t we hear more of the real stories behind them?”, this episode of the Huron Spotlight Podcast is your sign to hit play. In this conversation, we flip the mic toward co-host Megan Smith so you can really get to know the teacher, organizer, and systems-brain behind the show. Megan is a longtime elementary teacher in Huron, South Dakota and the 3rd grade English Learner teacher who spends her days helping kids grow in reading, writing, speaking, and listening. She’s also the founder of Stress Less Organizing, a home organizing and systems business that was born out of her own ADHD diagnosis and years of quietly building coping strategies that turned into full-blown strengths. In this episode, we talk about what it’s like to juggle a full-time teaching career, a growing side business, a farm family schedule, and still answer the call to start something new for our community: a podcast dedicated to Huron small business owners, rural business growth, and women entrepreneurs who want their businesses to actually work in real life. You’ll hear how the idea for Huron Spotlight hit Megan like a lightning bolt one night in August, why she immediately thought of partnering with brand photographer and studio owner Malwina Aviles, and how their two very different brains—one visual and marketing-driven, one obsessed with systems and backend logistics—came together to build a platform that can highlight local businesses while also talking honestly about what’s working, what’s not, and what needs to change for small businesses in rural towns like ours. If you’re tired of generic advice aimed at influencers with 20,000 followers and you’re craving conversations about what actually moves the needle for a brick-and-mortar shop in a town of a few thousand people, this episode will feel like a deep exhale. We get into why systems and marketing are the two most underrated pieces of running a business, how messy backends and “Venmo-only” setups can quietly cap your growth, and why you don’t need to be a viral content creator to have a thriving, sustainable business in Huron. We also talk about intuitive time and energy management, why everything from your home routines to your business workflows are connected, and why Megan believes organizing—at home and in business—really comes down to knowing yourself and what you can actually manage. At the heart of it all is our shared belief that everything is figureoutable, success is never truly “overnight,” and you deserve a space where you can admit that this year has been tough without feeling like you’re failing. If you’re a Huron business owner, a service-based entrepreneur, a woman dreaming of starting something of your own, or just someone who loves this town and wants to support local, this episode will give you both encouragement and practical language for what you’re feeling. Tune in to hear Megan’s story, the bigger “why” behind Huron Spotlight, and how we plan to use this podcast to support and celebrate the people building Huron’s future.

    LINKS & RESOURCES MENTIONED
    • Human Design
    • “Everything Is Figureoutable” – A book by Marie Forleo

    CONNECT WITH HURON SPOTLIGHT PODCAST

    Huron Spotlight Podcast Website

    Huron Spotlight Podcast Instagram

    Huron Spotlight Podcast Facebook

    CONNECT WITH THE...
    Show More Show Less
    30 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.