Humanity in Sales with Tim Wikinson
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Humanity in Sales with Tim Wikinson
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About this listen
How do you transform a sceptical sales team into a powerhouse of change? Tim, a seasoned sales leader, shares his journey from selling fax machines in the 1980s to driving growth at tech giants and startups. His leadership hinges on building trust, understanding motivations, and using an “asking, not telling” approach. Focusing on the “why” behind strategies, Tim embeds change effectively.
Navigating global cultures and high-stakes transformations, Tim emphasises empathy, clear communication, and keeping work fun. He advocates for autonomy, avoiding rigid plans, and making small, value-driven tweaks to spark growth.
The Sales Transformers Podcast is produced by Urban Podcasts.
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