Humanising B2B Social Content with Margo Laz from Kudos Narratives
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Humanising B2B Social Content with Margo Laz from Kudos Narratives
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About this listen
Margo Laz is applying her entrepreneurial experience in running the largest startup event in Eastern Europe and a master's in storytelling and design is now building her current business - Kudos Narratives, a Social Media agency for B2B companies primarily focusing on LinkedIn.
The decision-making process in B2B takes from 6 months to 2 years, so it's very important to build communities on LinkedIn from day one so your power users will be with you even if you make a pivot. Or the mere purpose of collecting feedback and validating early products.
Content creators on LinkedIn are on the rise and it's something relatively new, so it's the right time to tap into the organic social B2B content and humanize your business's story despite of the current AI hype.