How Data Personalizes the Media Experience
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How Data Personalizes the Media Experience
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About this listen
Media & Entertainment: The past year has accelerated the ability for media companies to deliver new, highly personalized experiences through comprehensive, data-driven insights. Jesse Redniss of Brave Ventures and Jennifer Cooper of Microsoft join Steve for this wide-ranging discussion about how these efforts are already delighting audiences.
Click here for transcript of this episode.
Know Your Audience: Understand and anticipate consumer preferences and behaviors through comprehensive data-driven audience insights. Use audience engagement strategies and customer analytics to understand your customer in depth.
Steve Franklin | LinkedIn [host]
Jesse Redniss, Brave Ventures | LinkedIn [guest]
Jennifer Cooper, Microsoft | LinkedIn [guest]
Visit our Media and Entertainment site and our Telecommunications site to learn more.