Ever wondered why your CV isn’t getting responses - or how you’re supposed to stand out when everyone’s following completely different advice? Should you write for AI screening, recruiters, or hiring managers… and can you do all three at once?

In this episode we're joined by Carl Scutt, the UK’s only certified Career Storyteller, to cut through the confusion and explain what actually works in today’s job market.

Carl shares how he got started, why so many CVs fail, and how to build a compelling CV whether you’re just starting out with limited experience or reshaping a long career to stay relevant. From accomplishment statements and keyword matching to career pivots, CV gaps, and whether gimmicks really help - this episode is about clarity, confidence, and telling the right story.

You’ll learn:

• How to write a strong CV when you’re early in your career (and what else counts)
• How to shape accomplishment statements - even if you haven’t done the job before
• How to tailor your CV for each role without rewriting it from scratch
• How to position a long career history, handle gaps, or pivot into something new
• How to write a CV for humans and AI - and the three audiences you must satisfy

Whether you’re applying for your first role, feeling stuck mid-career, or trying to future-proof your experience, listen in and you’ll discover how to stop guessing - and start telling a career story that gets noticed.

Hit play now and make your CV work harder for you.

Connect with Carl:

https://www.yourcareerstory.co.uk/

https://www.linkedin.com/in/carl-scutt/

2.05 Intro to Carl

3.20How Carl got started

5.08 Challenges with CVs in the current market

6.20 How to build a strong CV when you're starting out

8.40 What else to include when you're starting out (hobbies, interests, etc)

10.27 How to form accomplishment statements if you've not done the job you're applying for before

11.08 How to think about accomplishment statements

12.04 How to tailor your CV for each job application

13.35 How to stand out from other applicants

16.07 How to take a long career history and shape it for a role today

17.20 How long should a CV be?

19.11 How to position yourself in a CV for a pivot or career change

20.30 How to handle gaps on your CV

23.47 How to get through AI screening with your CV - should you write for bots or humans, or both?

29.40 Do gimmicky things help you stand out?

31.34 How to tailor your CV when uploading to job boards

33.13 Cover letters - do recruiters still expect them and if so how to do them?

35.58 How to make sense of all the conflicting CV info and advice that's out there

38.08 What does it mean to be a career storyteller?

43.00 Carl's one guiding principle

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Connect with us:

https://www.linkedin.com/in/chrisperkins172/

https://www.linkedin.com/in/lily-perkins-8446a82bb/