How to post consistently : Find your Founder voice and playbook for winning in LinkedIN
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How to post consistently : Find your Founder voice and playbook for winning in LinkedIN
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Narrated by:
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By:
About this listen
Diandra Escobar is the Co-Founder of Distinctiva, a content marketing agency that has worked with more than 50 heavyweight brands including SEMrush, Backlinko, and Heyreach.
What You’ll Learn in This Episode:
- How to turn personal adversity into business momentum
- The Dunning-Kruger Effect and why beginners often grow faster
- How to build a balanced content funnel (Growth, Authority, Conversion, Personal)
- LinkedIn SEO strategies that work in 2026
- “Search Everywhere Optimization” and how AI models (Claude, Gemini) are reshaping search.
- Why YouTube is becoming the highest-converting channel for B2B agencies
- How to stop “slot machine content” and iterate scientifically
If you’re a founder, agency owner, or B2B marketer trying to build authority and generate demand through content this episode will change how you think about strategy.
Where to find Diandra Escobar:LinkedIn: https://www.linkedin.com/in/diandraescobar/
About the Host:
Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. With a deep background in marketing analytics, Paul and Two Minute Reports help 10,000+ agencies and marketers automate their reporting workflows across 30+ platforms.
Where to find Paul Jebasingh Emmanuel :LinkedIn: https://www.linkedin.com/in/pauljebasingh/
Automate Marketing Reporting : TwoMinuteReports.com
Listen to Paul’s Agency Podcast:YouTube: https://www.youtube.com/@gox-ai
Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9
Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450
Chapter 1: Heartbreak made her start
0:00 Finding your voice as founder
3:00 From SDR to content strategist
6:53 Heartbreak made her start
8:17 Ghostwriting for LinkedIn influencers
9:36 Content as a demand engine
10:51 Beginners have an unfair advantage
Chapter 2: Finding your voice and consistency
14:39 Finding your voice again
17:10 Content market fit explained
18:21 Viral posts are a fallacy
20:27 Four types of content
25:37 Adjusting your content mix
Chapter 3: LinkedIn SEO and revenue
28:11 How different founders post differently
36:05 Millions of impressions, no money
40:26 700 likes, zero revenue
42:59 LinkedIn as a search engine
46:58 Ranking #1 with LinkedIn newsletters
Chapter 4: Systems over motivation
48:05 Is YouTube worth it?
52:48 Systems over motivation for content
55:41 Book and tool recommendations
59:43 The ability to respond