In this episode, James Dooley and Kasra Dash break down a complete roadmap for growing and scaling a consulting business in today’s digital landscape. James Dooley begins by emphasizing the importance of specialization, identifying your strongest skill set, and niching down so your messaging, marketing, and content align with your true area of expertise. They explore why traditional advertising such as billboards, TV, and radio rarely delivers a measurable ROI for consultants, and why modern growth relies heavily on digital presence.

The conversation highlights social media as a foundational channel, encouraging consultants to consistently share value-driven content, short videos, and insights to build authority. James Dooley explains how SEO plays a critical long-term role, positioning your website as an asset that not only brings inbound inquiries but also significantly increases business valuation when it’s time to sell.

Kasra Dash expands on the hidden benefits of SEO—sustainable rankings, lower long-term costs, and protection from overreliance on third-party lead providers. The two also introduce FatRank’s “risk-free” lead generation model, where consultants only pay for converted jobs.

Together, they outline a clear three-pillar strategy: build organic authority through SEO, stay visible on all social platforms, and leverage FatRank’s pay-on-results system. This episode is a must-listen for consultants serious about growth, stability, and scalable lead generation.