Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.

But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed.

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Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

© Joanne Z. Tan All rights reserved.

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