How to advertise like a PRO & LGBTQ+ Media today | TMIP | Interview 29
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How to advertise like a PRO & LGBTQ+ Media today | TMIP | Interview 29
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About this listen
Matt Skallerud is an advertsing genuis who began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer.
I pick his brain and we talk about what he has learned, how he approaches his ad campaigns and LGBTQ+ Media then and now,
00:04:20 The early LGBTQ+ media landscape was print-dominated.
00:04:58 The evolution of online media.
00:09:38 Social media algorithms and advertising.
00:18:09 Content is king in advertising.
00:18:55 Short form content is key.
00:24:10 Celebrate LGBT community year-round.
00:29:44 I Love Gay Today podcast - organic growth through pandemic.
00:33:36 Creating short interviews for engagement.
00:38:10 Research and preparation are key.
00:42:52 Unify your social media.
Matt's Links
www.PinkMedia.LGBT
matt.skallerud.org
@PinkMediaLGBT
Tom's Links
www.tommeetsinterestingpeople.com
https://twitter.com/tommeetspeople
https://www.instagram.com/tommeetspeo...
https://www.tiktok.com/@meetsinterest...
https://linktr.ee/tommeetsinteresting...