How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101 cover art

How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

Listen for free

View show details

About this listen

Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!

Outline of This Episode
  • [1:11] Camela’s 3 rapid-fire tips for listeners 
  • [1:43] Using data to improve content strategy
  • [5:08] Forget “features”—get to the pain point
  • [8:30] How to use psychology to improve content quality 
  • [11:15] The idea of nonviolent communication
  • [13:13] Learn about Camela’s Revenue Marketing Report Podcast
  • [14:06] The importance of a social presence online 
Resources & People Mentioned
  • Nonviolent Communication by Marshall Rosenberg, PhD
  • Clearbit (A data activation platform)
  • BigQuery
  • Corporate Bro's Website and Instagram 
Connect with Camela Thompson
  • The Revenue Marketing Report Podcast
  • Connect on LinkedIn
  • Hello@CaliberMind.com
Connect with The Content Callout
  • https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

What listeners say about How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.