Learn how to build all four marketing funnels with our Never-Ending Leads training for gym owners, linked below.

Nearly 15% of gym owners don’t contact their leads at all. The interest is there. The hands are raised. But nobody sends the message.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why your DMs might be the most underused sales channel your gym has, and how to use them without sounding pushy or salesy.

He shares a real story of how a comment on an old photo turned into a member walking back through his doors, and one about a post that didn’t land as intended and how he fixed things with a simple conversation.

Chris introduces a simple eight-step framework for turning casual DM conversations into booked consultation, and also gets into why the slowest leads sometimes become the most loyal clients and how to keep warm leads from going cold without a fancy system.

Tune in to turn your next follower, like or comment into a real gym lead.

Links

Never-Ending Leads Training

Gym Owners United

Book a Call

00:00 - Why Your Gym’s Social Media Isn’t Turning Into Members

01:06 - How One Instagram Comment Brought Back a Former Client

03:28 - The Missing Link Between Social Media and New Members

05:46 - The DM Framework That Builds Trust (Without Being Salesy)

08:08 - The 8-Step Process for Turning Followers Into Clients

10:01 - How to Nurture Warm Leads Who Aren’t Ready to Buy

11:59 - The Post That Almost Cost Chris a Client