You launched the book. Now what?!

In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue.

If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource?

This conversation shows you how to prepare for that attention. And how to turn interest into income without giving nonstop free guidance.

You’ll learn how to treat your book and your message like an asset.

What you’ll learn:

• How to keep your message alive after launch
• How your bite-sized content builds trust and authority
• Making your expertise easy to access and easy to buy
• Avoid the free Caesar-salad consult trap
• Create a sustainable content strategy that fits your life

Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Get the guide: 7 Shifts to Build Real Authority

Connect with Karlyn:

- website: https://ohsnapsocial.com/

- on LinkedIn: https://www.linkedin.com/in/karlynankrom/

Timestamps:

00:00 Welcome to The Author's Edge

00:21 The Reality After Book Launch

01:40 Keeping Your Message Alive

03:09 Building Trust and Engagement

04:00 Monetizing Your Expertise

05:14 Leveraging Social Media

07:02 Practical Content Strategies

11:12 The Importance of Simplicity

16:39 Steps to Turn Your Message into Revenue

21:42 Final Thoughts and Contact Information

If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!