How to Structure Google Ads for BFCM (PMAX, Landing Pages & Creative Strategy)
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How to Structure Google Ads for BFCM (PMAX, Landing Pages & Creative Strategy)
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About this listen
In this episode of The Ecommerce Growth Map Podcast, we break down the complete Google Ads strategy your brand needs to dominate Black Friday and Cyber Monday. From structuring your PMAX campaigns to building landing pages that actually convert, this episode shows you exactly how to prepare for the biggest shopping weekend of the year.
We cover how Google captures existing demand from high-intent shoppers, how Performance Max learns and optimizes your spend, and why your landing page experience is just as important as your ads during BFCM.
You’ll learn how to set up a PMAX campaign with dedicated BFCM asset groups, when to pause and relaunch for profitability, how to aggressively test video creatives, and why listicle-style landing pages consistently outperform standard product pages.
If you’re planning your Black Friday campaigns, this episode gives you a clear and proven blueprint to maximize conversions and return on ad spend.