Episode 31 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, prepares to speak at the Annual Grassworks Conference about effective e-commerce strategies for direct-to-consumer farms. She shares insights from her presentation, which includes results from a national survey on online meat sales. Katie discusses the pros and cons of selling meat by exact weight versus using weight ranges, emphasizing that the latter can reduce customer uncertainty and increase sales. She also provides practical tips for farmers on managing inventory and selecting the right e-commerce platform.

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1. 00:00 Welcome to the Meat Success Podcast
2. 00:12 Preparing for the Annual Grassworks Conference
3. 00:40 Insights from the National Ag Marketing Summit
4. 02:06 The Concept of Selling Meat by Exact Weight
5. 02:28 Personal Meat Buying Experiences
6. 04:15 Challenges with Exact Weight Pricing
7. 05:17 The Shift to Weight Variations
8. 09:17 Implementing Weight Variations in Practice
9. 11:35 Customer Reactions and Best Practices
10. 13:49 Conclusion and Call to Action

And learn more about ChopLocal and ChopLocal University Below!

1. https://choplocal.com/
2. https://www.choplocaluniversity.com/