How to Price Your Photography Services as a Beginner
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How to Price Your Photography Services as a Beginner
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About this listen
Underpricing is the number one reason photography businesses fail.
In this episode, Tom walks through the exact Cost of Doing Business formula professional photographers use to set profitable rates. No guessing. No copying competitors. Just math and strategy.
You’ll learn:
• How to calculate your minimum viable day rate
• Why editing time destroys underpriced businesses
• The real impact of self-employment tax
• Why discounting permanently damages your brand
• Model calls vs. price cuts
• Package pricing vs. hourly pricing
• When and how to raise your rates
If you want to stop working full days for part-time pay, this episode will change how you think about pricing forever.
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