How to Make Products That Stick (With PepsiCo's Chief Design Officer)
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How to Make Products That Stick (With PepsiCo's Chief Design Officer)
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About this listen
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.
It sounds a bit cliché, doesn't it?
That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.
- (00:00) - Intro
- (02:23) - Human Centricity vs Customer Centricity
- (06:25) - 3 vectors to hit the right note with your product
- (11:41) - How to market your product to any potential buyers
- (23:33) - How to reduce your chances of making mistakes
- (31:32) - Is it possible to learn confidence
- (37:00) - The 3 forms of love
- (40:14) - How prototyping can change everything
- (49:42) - The power of the shiny object
- (51:11) - Mauro's advice for marketers
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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