Events look incredible, but are they actually making your beauty business money? In this episode, we kick things off with a candid roundtable discussion on why so many beautifully executed events fail to drive ROI. Then, we’re joined by Anya Knower, Founder and CEO of The Aesthetics Advantage, who shares secret strategies for turning events into conversion machines.

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Content Strategy & Direction: Shanalie Wijesinghe
Creative Producer: Emily Badgley
Creative Direction & Copy: Jake Broselle
Edited: Stefanie Maegan
Sound & Music: Tristan Callaway and Servando "MAXXX" Moquette
S1 Sound & Music: Eric "Ric" Flores and Servando "MAXXX" Moquette
Camera Operator: Deborah Kim
Gaffer: Colin Shepard
S1 Pick Up Gaffer: Micah Goldfarb
Hair & Make Up: Z'dra Jaye
Hair & Make Up Assistant: Rhodela Castillo
Production Assistant: Alex Wiggins and Bence Talor
S1 Production Assistant: Drea Rodriguez

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