In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales.

Topics we discussed:

• What does Stack Influence do?
• Where did you get the idea from?
• What is a micro influencer. Is everyone a micro influencer these days?
• What is the relative effectiveness of micro vs macro influencers?
• What are the costs? How cost-effective is it?
• How do you track results?
• What social media platforms do you work with? Which one works best
• How does the process work?
• Does this work with marketplaces or just websites?
• What kind of products does your platform work for?
• What is the future of influencer marketing?
• What has inspired you recently?

How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.

In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease!

Topics we cover:

• What is the process of creating a video using Airpost?
• What makes a good video?
• How does AI help?
• What are the best platforms to publish video ads?
• Who do video ads work best for?
• What are your video creation best practice tips?
• What kind of performance are you seeing from the videos?
• What is the future of video ads?
• What has inspired you recently?

How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

In this episode of the How to Grow Your eCommerce Business Podcast, we explore opportunities on platforms like Walmart, Bol.com, and Allegro, sharing expert insights and strategies to scale your online business successfully.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab ⁠(www.vendlab.com⁠)

Marketplaces we cover:

• Fruugo
• Walmart
• Cdiscount
• Allegro
• OnBuy
• Bol.com
• Tmall
• Lazada
• TradeMe
• Mirakl marketplaces
• Mercado Libre