There’s a quiet pressure in ecommerce that’s hard to ignore. Every week there’s a new channel worth testing. A new platform gaining traction. A competitor showing up somewhere you’re not. And before long, “we should be there too” starts to feel less like a question and more like a requirement.

But what if that instinct is actually slowing you down?

That’s exactly what Jaimee Vilela, Managing Director of Cooki Haircare, pushed back against. After acquiring the brand as a lifestyle business, Jaimee and her partner scaled from $179K to over $3 million in revenue in just two years, using just two core channels: Meta and Klaviyo.

In this Playbook:

• How Cooki Haircare scaled from $179K to $3M using just two core marketing channels
• Why “channel addiction” is one of the most expensive mistakes in ecommerce
• How focusing on fewer channels can actually increase clarity and performance
• Why more channels often lead to worse attribution, not better data
• And how building depth in one channel creates a defensible competitive advantage

Visit StudioHawk to learn more.

Connect with Jaimee
Explore Cooki Haircare
Cooki Haircare’s episode
Krumbled Group’s episode
Pet Circle’s episode
Motto’s Fashion’s episode
Kakadu Plumb’s episode
King Kong’s episode

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