The reality for most B2B organizations is that go-to-market teams—marketing, sales, customer success—are still operating in silos, creating inefficiencies that hurt pipeline conversion and customer experience. RevOps is the unlock. Today we’re digging into how RevOps has become the critical, behind-the-scenes growth driver for today’s B2B enterprises. When executed well, it transforms disconnected technology, data, and processes into a well-orchestrated system that ensures the right signals reach the right people at the right time.

But implementing RevOps isn’t just about adding a new role or department—it’s about enabling your entire revenue organization to work as one. Companies that successfully move beyond RevOps curiosity to capability build what Evan Liang calls a “coalition of the willing,” aligning leaders across departments around shared goals and a unified tech and data strategy. This approach not only reduces friction between teams but also eliminates wasted effort—whether it’s lost leads, duplicated outreach, or missed opportunities to engage key decision-makers in a buying group. And the result? A smarter, more efficient revenue engine that drives better growth outcomes with less waste.

To help break it all down, we’re joined by Evan Liang, CEO and co-founder of LeanData. Evan has spent over a decade helping B2B organizations master revenue orchestration, moving beyond outdated MQL-based models to a more intelligent, signal-driven approach. In this conversation, he shares the key trends shaping RevOps today, the biggest mistakes companies make when structuring their revenue teams, and why RevOps leaders are becoming the future CROs.

About the Guest

Evan Liang is the Co-founder and CEO of LeanData. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures. Evan is often credited with pioneering revenue operations.

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