In this episode of Behind the Creative, Dr. Kristelle (https://www.instagram.com/drkristelle) sits down with creative strategist and sports marketing veteran CJ Simmons (https://www.instagram.com/mr_cjsimmons) to explore what it truly means to define the undefined — in life, in business, sports, and in creativity.

From launching his career at NASA to shaping partnerships across all six major sports leagues — NFL, NBA, MLB, NHL, MLS, and WNBA — CJ’s journey is a testament to reinvention, clarity, and purpose in the midst of transition.

Together, they unpack what it means to navigate ambiguous seasons, turn uncertainty into creative momentum, and measure progress without traditional metrics. CJ opens up about the truths he’s learning to say out loud, the habits that keep him grounded, and his upcoming book exploring the art of defining life’s undefined chapters.

This conversation is a powerful reflection on identity, alignment, and brilliance. It reminds us that even when the path isn’t clear, forward motion is still progress — and that sometimes, the undefined seasons are where our purpose begins to take shape.

--

Learn more about The Creative Corporate: www.thecreativecorporate.com

Buy Coop Sleep Goods – because better sleep starts here. Get 20% off your first purchase or 10% off repeat purchases: http://coopsleepgoods.com/drkristelle

--

Lead Producer: Dexter "Furg" Fugerson

Music Produced by: Devin O’Bannon / Black Irish Entertainment

Artist: Devin O’Bannon