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How to Build an Email List as a Coach (Grow & Monetize in 2025!)

How to Build an Email List as a Coach (Grow & Monetize in 2025!)

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Struggling to grow your email list? Learn proven email list-building strategies that every coach needs to know! 🚀 Join the FREE community https://www.readysetcoachprogram.com/

In this episode of the Ready Set Coach podcast, Emily Merrell and Lexie Smith reveal essential email list-building tactics for coaches. With social media platforms constantly changing, building an owned email audience ensures you maintain direct access to potential clients and leads. They compare popular email platforms—including Flodesk, Mailchimp, ActiveCampaign, and Substack—breaking down their pros, cons, pricing, and best use cases. Plus, they share step-by-step strategies to attract subscribers, leverage your network, and create high-converting lead magnets. If you're a coach looking to build, grow, and monetize your email list, this episode is packed with actionable insights to help you succeed!


What You’ll Learn:

✅ Why coaches NEED an email list (and why social media isn’t enough).

✅ The best email platforms for coaches—Flodesk, Mailchimp, ActiveCampaign & Substack.

✅ Smart strategies to grow your email list using social media, events, and partnerships.

✅ How to create high-value lead magnets that actually convert.

✅ The BIGGEST mistake coaches make when trying to build an email list.


🔹 Follow Em & Lex on Instagram: @readysetcoachcommunity

  • 00:00 - Introduction
  • 01:45 - Why Coaches Need an Email List
  • 03:30 - Best Email Platforms for Coaches
  • 07:15 - How to Get Your First Subscribers
  • 10:50 - Lead Magnet Mistakes to Avoid
  • 14:20 - Social Media vs Email List Growth
  • 18:05 - Final Thoughts & Next Steps

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