How to Build Trust in Hard Tech: Jake Goldman on Marketing Electric Aviation
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How to Build Trust in Hard Tech: Jake Goldman on Marketing Electric Aviation
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Summary
In this episode, Jake Goldman, Head of Public Affairs and Communications at Beta Technologies, shares how his team communicates credibility in the high-stakes world of electric aviation. “This isn’t an app,” he explains—it’s about putting people in planes, managing regulators, and proving the tech works. Jake covers how public affairs, lean teams, and political comms experience shape the strategy, and why the press release is just the last part of the story.
Join us for this fascinating conversation about the intersection of breakthrough technology and strategic communications with one of the industry's rising communications leaders.
Visit www.thestartupmarketer.com to learn more and be part of the community.
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