How to Build Profitable Promotions
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How to Build Profitable Promotions
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Narrated by:
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About this listen
You plan a promotion.
You send the emails.
You post on social media.
And the sales do not come in the way you expected.
So you assume the offer was not strong enough.
You increase the discount.
You add free shipping.
You stack more value.
But what if the offer was never the problem?
In this episode, I break down why most promotions underperform and what to fix before you touch your pricing again.
The mistake I see retailers make over and over is starting in the middle. They start with the offer instead of the outcome.
When you begin with the discount, you are guessing.
When you begin with the outcome, you are building a strategy.
Inside this episode, I walk you through:
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Why "more sales" is not a clear objective
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How to define the real outcome you want from a campaign
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The difference between acquisition, AOV, and inventory-based promotions
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How stacking discounts is quietly eroding your margin
If you are planning your next sale, launch, or seasonal push, listen to this before you decide on the offer. Your profit depends on it.