How to Build Client Trust: The Customer Journey Audit
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Summary
Consumers are terrified of being scammed, treated like just another transaction, or ghosted the second they hand over their hard-earned money. Which is why building client trust isn't an accident; it is an intentional action.
On today’s episode of The AI Bridge Podcast, we are putting the tech away to ask a question I want you to sit with: What intentional steps have you taken to make your audience and customers feel safe, seen, heard, and understood?
I challenge you to take off your "CEO hat" and put yourself into the shoes of someone who finds your business for the first time. As ‘someone new’, run a heart-centered audit on the four main stages of your customer journey:
1) The "Introduction" Stage: Do they feel like they belong the second they find you online?
2) The "Getting To Know You" Stage: How do you make them feel valued when they first reach out or inquire?
3) The "Commitment" Stage: How do you combat buyer's remorse and actually celebrate their investment?
4) The "Offboarding" Stage: What do you do to keep them in your village long after the final invoice is closed?
Listen in to learn how to step into your customers' shoes and inject "Heart" into every single friction point of your buying process.
Your Weekend Homework: Pick just one of these four phases to audit this weekend! Once you finish listening, send me a DM on Instagram and let me know which phase of the journey you are upgrading first.
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Thank you for listening to another episode, I’ll see you in the next one.