What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing team at a $70M ARR company, pioneered incentivized LinkedIn ads, and created a content-first approach that earns trust before any conversations begin.

Jason Widup is the Senior Vice President of Marketing at Pixis, a well-funded AI startup in the adtech space, leading global strategy across growth, product marketing, operations, and experiences. With over two decades of experience driving growth for B2B technology companies like Tableau, Getty Images, AT&T and Microsoft, Jason has built and scaled successful go-to-market programs through a combination of deep operational expertise and highly-creative marketing strategies.

Find out:

• Why content is the first thing your buyers buy, with their time
• The story behind Jason’s incentivized demo ad campaign that overwhelmed sales
• How he built an entire marketing team from the ground up at Pixis
• Why his content playbook centers around video interviews and conversations
• What Jason refuses to use AI for (and why creativity still wins)
• The conversation he had to have with his CFO before joining Pixis

Important Links & Mentions

• Jason Widup on LinkedIn: https://www.linkedin.com/in/jasonwidup/
• Pixis: https://pixis.ai/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/