In this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns discuss the complexities of pricing strategies for agencies, emphasizing the importance of value-based pricing and the role of expertise in justifying higher rates. They explore sales techniques, time management, and the significance of marketing to existing clients. The conversation also touches on the balance between work and personal life, the value of consulting calls, and the necessity of adjusting prices to retain quality clients. The guys share valuable insights for agency owners looking to enhance their business practices.

Takeaways:

• Pricing is subjective and can vary based on client expectations.
• Value-based pricing can lead to higher fees if positioned correctly.
• Expertise and confidence can justify higher rates.
• Sales strategies are crucial for agency growth.
• Time management is essential for productivity and focus.
• Raising prices can help eliminate low-value clients.
• Recurring revenue models provide stability for agencies.
• Marketing to existing clients is often overlooked but vital.
• Balancing work and personal life can enhance productivity.
• Consulting calls should be managed to avoid giving away free advice.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe