How can an artist use a viral moment to build an IRL fan base? ft. Paresh Pahuja
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How can an artist use a viral moment to build an IRL fan base? ft. Paresh Pahuja
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About this listen
Over the last five years, there have been several instances of Indian independent artists scoring viral hits. However, rare are the cases in which those acts are able to convert that audience into ticket-buying fans. In this episode, we speak to a singer who has done just that, Paresh Pahuja whose 2022 single ‘Dooron Dooron’ went viral at the start of the year, and is now climbing the charts. He tells us how he went about it, and the advice he has for fellow artists who might find themselves in the same situation as him. As always, we look at the key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on October 23, 2025.
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