In this episode, we'll look at how you can beat your sales quota in a downturn using Jobs-to-be-Done (JTBD) . And today, we have a very special guest, Paul Stansik, an operating partner with private equity firm ParkerGale. Paul was previously at Bain and Company, and he was VP of sales at ITG.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat your sales quota in a downturn:

00:00 How would you beat your sales quota in a downturn?

03:19 How the up market can hide weakness in your process?

07:12 Less data more often is the answer.

12:13 The customer’s Job-to-be-Done.

14:32 How to be more curious about your product?

18:46 How to build a buyer’s guide.

21:02 How do you choose a product category?

25:22 How do you tap into the customer's needs?

29:50 Knowing what you can’t do and being honest about it.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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