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What if the reason you “hate sales”… is because you were taught to do it the wrong way? In this powerful episode of Women Thrive, we sit down with Aileen Boyle, sales & revenue generation architect and Founder and CEO of Fortro, who has spent over 20 years scaling founder-led brands and advising more than 300 businesses. Known for ripping up the old, masculine playbook of “always be closing,” Aileen helps women build revenue in a way that feels credible, aligned, and powerful — without becoming someone they’re not.

We discussed redefining selling, healing your mindset around money, and generating consistent revenue through simple, repeatable processes rather than relying on hustle and hope. If your income feels wobbly, if you avoid sales conversations, or if your brilliance isn’t reflected in your numbers yet — this episode will challenge what you think sales is and show you how to build sustainable growth with confidence and clarity.

✨ About the Guest ✨

Aileen Boyle is the Founder and CEO of Fortro, a Sales & Revenue Architect known for ripping up the old playbook on how women do sales and revenue generation. She is the person founders call when the numbers don’t match the brilliance of their work, when revenue feels wobbly, or when they’re ready to scale with systems that hold under pressure.

With over 20 years scaling founder-led brands, Aileen has advised 300+ businesses, delivered international keynotes, and delivered talks to the London School of Economics, and Strathclyde Business School. She has been a panel judge for Scottish Edge Entrepreneurial competitional and mentored over 50 business leaders. She has co-authored Voices of the 21st Century and her thought leadership has been featured on global podcasts including Womens Speaker Association, Leadership Torque: Waymaker, and Womens Leadership Summit for WYN Conferences.

Aileen’s work dismantles the outdated sales systems that were never written for women - systems that reward grind, pressure, and posturing, leaving founders exhausted, second-guessing, and caught in revenue cycles that feel fragile at best. Her clients shift from deep discomfort and overexplaining to consistent, scalable revenue, hearing "yes" on a regular basis.

Fierce, funny, and unapologetically real, Aileen believes every woman should have the tools to be exactly who they were meant to be.

📢 Important Links 📢

Connect with our Guest:

https://www.linkedin.com/in/aileenboyle-commercial-director/

https://www.instagram.com/aileenboyleceo

https://www.facebook.com/aileen.boyle.entrepreneur

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