How Will AI Revamp Marketing—and the Role of CMOs? cover art

How Will AI Revamp Marketing—and the Role of CMOs?

How Will AI Revamp Marketing—and the Role of CMOs?

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AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation.

Learn More:

Janet Balis: https://on.bcg.com/46NNawp

BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u

BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp



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