How WHOOP’s 22 Year Old Founder Outsmarted Nike | Will Ahmed cover art

How WHOOP’s 22 Year Old Founder Outsmarted Nike | Will Ahmed

How WHOOP’s 22 Year Old Founder Outsmarted Nike | Will Ahmed

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As founder and CEO of WHOOP, Will Ahmed turned a college dorm room idea into one of the most influential performance technology companies in the world.


In this episode, Will shares the leap of faith that started it all, the early rejections that tested his resolve, and the pivotal decision to pivot WHOOP from a hardware company to a subscription model, transforming its future.


He also reveals how authentic partnerships, a growth mindset, and a relentless focus on mission helped turn setbacks into breakthroughs and build a brand trusted by elite athletes and everyday users alike.


It’s a story of conviction, adaptation, and the discipline required to build something meaningful from the ground up.


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