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How To Incorporate Fandom Into a B2B Marketing Campaign

How To Incorporate Fandom Into a B2B Marketing Campaign

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B2B marketers need to be strategic in their advertising efforts, leveraging innovative platforms to maximize ROI and build meaningful relationships with potential customers.

In this conversation, our hosts cover the complexities of B2B marketing budgets, particularly focusing on the challenges of ad waste and the strategic opportunities presented by Audacy's MLB streaming services.

They discuss the importance of targeting the right audience and present a compelling case study that illustrates the effectiveness of a multi-faceted advertising approach.


Follow Audacy Atlanta on LinkedIn: https://www.linkedin.com/company/audacy-atlanta

Email the team at amplifyyourbrand@audacy.com

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.