How To Hire A Marketing Company Without Getting Scammed Like I Did
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About this listen
In this episode, Kevin breaks down why most marketing promises are smoke and mirrors, and what shop owners should actually measure if they want booked work, not “impressions.”
What you’ll hear in this episode
• Why “impressions” are the most abused metric in marketing
• The tracking question every shop must ask on every customer
• Why Google Business Profile is the real local gold mine and it’s free
• How to handle bad reviews without looking weak or corporate
• How Kevin audits marketing so he can cut spend and increase results
If you’re paying for marketing and you can’t tie it to booked work, you’re not marketing...You’re donating.
Become a supporter of this podcast: https://www.spreaker.com/podcast/repair-shop-reckoning--6688688/support.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.