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How To Grow A B2B Podcast: SEO, Content Marketing & Lead Generation Strategies For More Sales

How To Grow A B2B Podcast: SEO, Content Marketing & Lead Generation Strategies For More Sales

By: Get More Listeners
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Is your B2B podcast stuck with low downloads and zero leads — even though you’re doing everything “right”? How to Grow a B2B Podcast helps founders, consultants, and marketing leaders turn their shows from invisible brand expenses into inbound lead engines. You’ll discover: Why your podcast isn’t converting — and the foundational fixes that actually drive pipeline. How to rank on Apple & Spotify for search terms your ideal clients are actively looking for. The secrets to using a podcast to go from “unknown” to “industry authority” that most business owners miss (and stay invisible forever). Every Monday, Wednesday, and Friday, you'll get short, sharp solo episodes (5–15 mins) with no fluff; just proven frameworks and tactical insights that help B2B podcasters grow smarter, faster and more profitably. Start with Episode #2 | 7 Reasons Your B2B Podcast Isn't Generating Inbound Leads (That No One's Talking About). This podcast is brought to you by GetMoreListeners.com.Copyright 2025 Get More Listeners Economics Marketing Marketing & Sales Politics & Government
Episodes
  • #11 | Episode 11: How to Increase Podcast Visibility on Apple & Spotify (Part 2: Getting Clicked)
    Nov 21 2025

    Are competitors getting clicked while your podcast gets ignored—even when you rank for the same keywords?

    If you want to increase visibility and start getting clicked by decision-makers, you need more than strong content. In this episode, you’ll discover the three elements that determine whether someone chooses your podcast over the hundreds of others they’re scrolling past—and how to optimize each one to make sure your show wins the click every time.

    By the end of this episode, you’ll know how to:

    1. Increase visibility and start getting clicked by improving your podcast’s perceived value
    2. Use cover art, titles, and show notes to position your show as a high-authority resource
    3. Stand out instantly in crowded B2B categories by packaging your podcast strategically

    🎧 If you’re ready to increase visibility, start getting clicked, and turn more scrollers into listeners, hit play now.

    New episodes every Monday, Wednesday & Friday.

    More From Get More Listeners:

    Click here and grab your free podcast audit.  It's completely customized to you and your show.

    Or visit: https://getmorelisteners.com/b2baudit

    View client results & case studies

    Contact: admin@getmorelisteners.com


    This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

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    14 mins
  • #10 | How to Increase Podcast Discoverability on Apple & Spotify (Part 1: Keywords)
    Nov 19 2025

    Are your episode titles quietly killing your discoverability on Apple Podcasts and Spotify—without you even realizing it?

    Most B2B podcasters think titles are “creative space,” but decision-makers searching for solutions see them differently. In this episode, you’ll learn how episode titles discoverability determines whether your show gets buried… or discovered by VPs, founders, and operators looking for the exact content you create.

    You’ll discover:

    1. Why using guest names damages episode titles discoverability when they don’t have high search volume.
    2. The 15-minute keyword research process that reveals what decision-makers are actively searching for.
    3. How to structure titles that rank on Apple and Spotify using high-traffic, high-intent search terms.

    If you want your podcast found by the right people—not just anyone—listen now and start improving your episode titles discoverability today.

    New episodes every Monday, Wednesday & Friday.

    More From Get More Listeners:

    Click here and grab your free podcast audit.  It's completely customized to you and your show.

    Or visit: https://getmorelisteners.com/b2baudit

    View client results & case studies

    Contact: admin@getmorelisteners.com


    This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

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    13 mins
  • #9 | What Is Podcast SEO? (And How B2B Podcasters Use It to Rank on Apple & Spotify)
    Nov 17 2025

    Most hosts assume their website, blog posts, or transcripts help their show get discovered — but none of those affect how b2b podcasters rank in apple and spotify. This episode breaks down why traditional SEO fails podcast growth, and why fixing platform-specific SEO is the fastest path to predictable visibility and lead generation.

    If you’ve ever wondered why competitors rank higher, why your downloads are stuck, or why it feels impossible to reach the right listeners, this episode gives you the missing framework.

    You’ll learn:

    1. The catastrophic mistakes hurting how B2B podcasters rank in Apple and Spotify
    2. The 4-part SEO system that took one show from 30 to 800 downloads per episode in 120 days
    3. Why platform-based optimization can boost rankings and downloads in as little as 24 hours

    Hit play to learn how to improve how B2B podcasters rank in Apple Podcast and Spotify so your ideal buyers can finally find—AND choose—your show.

    New episodes every Monday, Wednesday & Friday.

    More From Get More Listeners:

    Click here and grab your free podcast audit.  It's completely customized to you and your show.

    Or visit: https://getmorelisteners.com/b2baudit

    View client results & case studies

    Contact: admin@getmorelisteners.com


    This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

    Show More Show Less
    12 mins
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