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How To Find The Right Customer

How To Find The Right Customer

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The trouble with trying to be everything to everyone is that companies inevitably fail because when they say yes to every request, they end up watering down their core competencies to the point where they can’t differentiate themselves. In this episode, Onoja shares some tips for finding the right customer and saying No, to the wrong one.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.