Ep.132 - If your sales calls are dragging and deals keep stalling, you don't need a fancier pitch. You need buyers to show up already educated. In this episode, host Alex Winter talks with Adam Martin, Media Director at Hoel Roofing and Remodeling, about the short-form video system they built that helped cut appointment times in half.

Adam shares how they got their sales team filming quick on-site videos using tools they already had, how those videos get used during appointments to answer questions faster, and how revenue team meetings turn real homeowner questions into a steady list of content ideas that help close deals.

Highlights include:

• How Hoel got sales filming short-form videos in the field
• The simple tweak that stopped people from tuning out
• Why on-site videos build trust faster than polished ads
• How to use videos to answer questions during appointments
• How they cut sales call times in half
• How revenue team meetings create endless content ideas
• How keywords helped their shorts reach more buyers

If you want short-form video that actually gets made and helps your sales team win more of the right jobs, this episode will give you a clear playbook you can start using this week.

#EndlessCustomers #ShortFormVideo #Sales #SalesProcess #Roofing #Contractors #MarketingAndSales #LeadGeneration #BusinessGrowth

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Adam Martin