How Taco Bell Went Viral: The Social Media BLACKOUT That Hit #1 in the App Store
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How Taco Bell Went Viral: The Social Media BLACKOUT That Hit #1 in the App Store
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About this listen
Taco Bell blacked out ALL their social media accounts to launch a mobile app.
The result?
🔥 #1 in the App Store
🔥 2 billion+ impressions
🔥 A viral marketing campaign still studied a decade later
In this episode of Run The Play, David Hampian sits down with Larisa Johnson (Credit Karma, NBA, Lyft, Twitch, Pandora) to unpack how it all happened, and what you can learn if you want your campaign to go viral and drive real business growth.
You’ll learn:
- How to design marketing campaigns that actually go viral
- Why Taco Bell’s KPI was literally “do cool sht”* (and why bold ideas win)
- The growth strategy that turned a risky blackout into billions of impressions
- How creative simplicity drives business results (without over-engineering)
- Why investing in brand is the long-term play to grow your business
- Lessons every entrepreneur, founder, and marketer can use to build campaigns that scale
🎙️ Run The Play is a Field Vision podcast for marketers, founders, and business leaders who want to grow their business, inspire customers, and understand the plays behind culture-shaping campaigns.