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How Showrooms Became Fashion’s New Gatekeepers

How Showrooms Became Fashion’s New Gatekeepers

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In this episode of Let’s Get Dressed, I sit down with fashion PR and showroom powerhouse Shayna Honeyman, the founder of The Honeyman Agency, whose work has helped place brands on everyone from Hailey Bieber to Taylor Swift and Jane Fonda. Shayna represents some of the buzziest names in fashion right now — including Nour Hammour, Toteme, JUDE, Magda Butrym, Christopher Esber, and more — and has been at the center of how fashion visibility actually works today.


We chat about how fashion’s gatekeepers have changed, why traditional institutions like Barneys and Fred Segal faded, and how modern showrooms became the new filters of taste, access, and celebrity placement. She also shares the brand she has her eyes on, why she says no to some brands, and why authenticity always wins.


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