This week on Trades Talk, host Justin White sits down with Shantel Perez, Employee Success Specialist at K and D Landscaping, to explore how one person can completely reshape the culture of a growing company by showing up, listening deeply, and leading with humility. Shantel didn’t come from a traditional HR background; instead, she built her role from the ground up by staying close to the field and becoming a voice the team could trust.

Now in her fourth year with the company, Shantel shares how her journey from maintenance admin to company-wide culture leader has helped bridge the gap between production crews and management. Along the way, she has:

• Helped implement Aspire and streamline team operations

• Developed bilingual communication systems across departments

• Reduced turnover from over 40 percent to just 12 percent

• Spent hours in the field listening to crews and validating their experiences

• Replaced rigid HR policies with an employee-first, trust-based approach

This episode dives into what it really means to lead with heart in a high-growth company. From walking job sites at 6 AM to attending every department’s L10 meeting, Shantel has become a pillar of consistency and care. If you’re building a team, growing a business, or rethinking what HR can be, this is one you won’t want to miss.