How Rich Schefren Engineered a Billion-Dollar Marketing Breakthrough
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How Rich Schefren Engineered a Billion-Dollar Marketing Breakthrough
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About this listen
Welcome to another episode of How I Discovered My Gift with yours truly, David D. Simons. I am honored and delightedand my excited is excitedfor this interview with the Godfather of Marketing, Rich Schefren. Were talking real history here, folks. Rich is the renowned entrepreneur and business strategist who took Agora Financial from 220 million to 1.25 billion in just one year, invented the automated webinar, popularized the VSL, created the lead magnet concept, and was the very first business coach online. Thats rightwere talking about the guy who coached Russell Brunson, Mike Filsaime, Ryan Deiss, Todd Brown, Frank Kern, and so many more.
In this conversation, well explore everything from Richs childhoodyes, that includes running with the mafia back in high schoolto how he pinpointed his unique gifts and turned them into unstoppable fuel for success. As Rich says, I wasnt really sure what my gifts were when I was younger but those early experiences set me up for who I am today.
So, settle in, grab your favorite note-taking tool, and get ready for a deep dive into gift discovery, business wisdom, and the game-changing insights that propelled Rich to legendary status in the marketing world. Youre in for a treat!