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How Research Insights Can Inspire Success

How Research Insights Can Inspire Success

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In this episode of the BISA Portfolio Podcast, Kevin Mummau and Kevin McCarthy from the BISA Research Committee talk with Scott Smith of Cerulli about how to effectively use BISA's Insights & Analytics Advantage monthly reports for success.

The conversation highlights the growing willingness of investors to pay for financial advice and emphasizes the importance of data-driven decision-making in areas like risk management, compliance, and understanding customer preferences. Listeners will gain actionable strategies for incorporating these monthly reports into their business practices to enhance their competitive edge in our industry.

Access BISA's Insights & Analytics Advantage Reports today.

About Kevin Mummau
Mummau is the managing director at CUSO Financial Services, L.P. (CFS) and Sorrento Pacific Financial, LLC (SPF), members FINRA and registered investment adviser. CFS provides investment and financial planning services to credit union members. As a senior executive at CFS/SPF, Mummau has over 35 years of broad experience in the brokerage industry. His diverse background covers many facets of the securities industry including, trading, supervision, operations, compliance, retail and branch management. Most notably, five years as the corporate OSJ and regional manager for a major independent broker dealer, responsible for supervising the production of 80 – 100 branch offices.

About Kevin McCarthy
McCarthy leads Geogia, South Carolina and the Premier Investment Group for Synovus Securities. Prior to that role, he was senior vice president and head of business development for SunTrust Private Wealth Management and SunTrust Investments. In that capacity, McCarthy led the growth, practice management and partnership initiatives within the broad wealth organization. McCarthy has decades of experience, having served in various leadership roles at prior firms including Wells Fargo and Merrill Lynch.

About Scott Smith
With more than 25 years of financial services industry experience, Smith leads Cerulli’s research efforts focused on investor behavior and advisory relationships. In his time at Cerulli, he has authored more than 30 in-depth reports on topics ranging from wholesale distribution to digital advice platforms. His research helps Cerulli’s clients understand how to optimize their platforms given the evolving demand for financial advice.

BISA is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance and other financial products and advisory services through the bank channel.

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