Blockbuster asked how do we make more money. Netflix asked how do we give people better entertainment. One question built an empire. The other killed one. So which question is your business asking right now?

In this episode I sit down with Lisa Earle McLeod, the woman who literally wrote the book on purpose driven business. She's worked with Google, Hilton and some of the smartest founders on the planet and what she told me completely flipped how I think about profit, purpose and why so many business owners end up stuck on a hamster wheel they built themselves.

We get into the real reason businesses get commoditised, why your proposals aren't landing the fees you deserve and what separates founders who exit rich from those who just burn out.

Five reasons to listen

1. Understand why purpose and profit aren't two separate things and why treating them that way is costing you money
2. How Hilton used one sentence from their founder to become the number one workplace in hospitality and smash profit records at the same time
3. You'll hear the three questions every founder needs to ask this week to uncover a purpose that actually drives revenue
4. Why most business owners have built themselves a glorified job and what to do if that's you right now
5. Lisa coaches me live and calls out the one thing missing from how I talk about my own business and how it can apply in yours.

Chapters

00:00 Introduction

01:47 Purpose-Driven Businesses and Their Impact

03:47 Common Mistakes When Scaling Businesses

07:31 Hilton's Purpose and Differentiation Strategy

10:16 The Relationship Between Purpose and Profitability

14:25 How Small Firms Can Activate Purpose Easily

18:03 Embedding Purpose into Business Operations

22:09 Preparing Your Business for Sale and Exit

26:52 Practical Exercises to Define Purpose

31:26 Pricing and Value-Based Fees

35:11 The Risks of Not Having a Clear Purpose

38:49 Stories That Illustrate Purpose in Action

42:34 Reigniting Passion and Purpose in Business Leaders

46:16 The Emotional Connection to Business Impact

49:12 Final Thoughts and Practical Takeaways

We’ve been nominated for podcast of the year, if you enjoy the show we would love your nomination. It only takes 30 secs: https://www.thinkers360.com/tl/annual_awards/voting?cat=3&scat=27

ABOUT THE GUEST

LinkedIn - https://www.linkedin.com/in/lisaearlemcleod/

Website - https://www.lisaearlemcleod.com/resources

Book: Leading with Noble Purpose by Lisa Earle McLeod - https://www.amazon.com/Leading-Noble-Purpose-Transform-Organizations/dp/1119546794

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong