How Pinklay Built 200K+ Loyal Customers
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How Pinklay Built 200K+ Loyal Customers
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Summary
When someone says “Made in India design,” Pinklay is a brand that truly lives up to that promise.
Founded by Daisy Tanwani, Pinklay started as a passion project and evolved into a thriving lifestyle brand with 7 stores, a presence in 100+ Indian cities, and customers across 33 countries.
In this episode of Voices for Local, Daisy opens up about:
• Leaving a stable journalism career
• Building a bootstrapped business
• Working with 200–1000 artisans
• Online vs offline growth challenges
• The power of customer feedback
• Why she hasn’t raised funding (yet)
This is an honest, insightful conversation about entrepreneurship, risk, design, and building a brand rooted in craft and community.
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