In this month's episode, Billy sat down with Stu Gower, Senior Manager in the Brand Marketing team at Adidas in North America, to explore how emotion, authenticity and brand storytelling can fuel your marketing. 👟

📣 Stu discusses the importance of inspiring audiences through authentic storytelling
🤝 The loyalty consumers have to sports brands and how to cultivate a loyal community online
⚽ The growth of soccer in the US and how marketing can overcome challenges and maximize opportunities
🌟 The value of associating a brand with a star athlete and how to leverage such a crucial relationship

This episode was shot in New York City, fresh off the back of a Journey Further F**k the Formula event, where we discussed the future of marketing and how to build an online presence that stands out from the crowd.

Learn more here: https://www.journeyfurtherevents.com/f-the-formula-us/

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

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Socials 🤳

Follow Stu on LinkedIn: https://www.linkedin.com/in/stugower/
Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

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About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now:

Apple - https://apple.co/36iLQk2
Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - Using Emotion, Authenticity, and Brand Storytelling in Marketing
03:41 - Cultivating a Loyal and Engaged Community
06:12 - The Growth of Soccer in the US
08:09 - Associating Brands with Star Athletes
10:07 - Tapping into Diverse Communities
16:19 - Utilizing Vertical Content Platforms
18:18 - Book Recommendation: 'Hidden Potential' by Adam Grant