From flipping gum at school to building a premium tequila brand, Jon shares how grit, faith, and survival shaped his path. He opens up about beating cancer at 25, breaking into the mortgage world, and launching a tequila company rooted in authenticity and quality. This is a deep dive into resilience, entrepreneurship, and why every detail, down to the smell test, matters.

Chapters:

[00:01:31] Early hustle

[00:02:28] Flipping gum for profit

[00:04:01] First consequence at school

[00:03:41] Failing and figuring it out

[00:06:14] Diagnosed with cancer at 25

[00:07:13] Creative roots from his dad

[00:08:58] Inspired by success after church

[00:09:50] Sales is reps not magic

[00:13:37] Tequila club idea during pandemic

[00:14:08] Wives sparked the tequila pivot

[00:15:07] Real tequila starts in Jalisco

[00:16:44] Why family distilleries matter

[00:18:09] The smell test standard

[00:20:08] What mass producers do wrong

[00:26:32] Their unique tequila blend

[00:27:17] Sell-through matters more than sales

[00:28:03] How to really taste tequila

[00:32:34] Sweet tequila is a red flag

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