How James Poole Went Viral and Signed to Defected Records
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How James Poole Went Viral and Signed to Defected Records
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Summary
In this episode, I sit down with rising DJ & producer James Poole to break down his journey in dance music from developing his sound as a producer to having a track go viral and signing to one of the most respected labels in house music.
We dive into the story behind “Temptation”, which took off online after clips of Dua Lipa dancing to it and Chris Stussy playing it started circulating. James shares what that moment was really like, how it impacted his career, and what happened behind the scenes as the track gained traction.
We also talk about signing to Defected Records, what the process actually looks like from a producer’s perspective, and how that opportunity came about.
On top of that, we get into how James built a highly engaged audience on TikTok, what works (and what doesn’t) for DJs on social media today, and whether TikTok is now essential for breaking through in dance music.
If you’re an aspiring DJ, producer, or just interested in how artists are building careers in today’s scene, this episode is packed with real insight.