How Investment Firms Are Reshaping the Business of Sports

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How Investment Firms Are Reshaping the Business of Sports

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Eric Bradlow, Professor and Chair of the Marketing Department at the Wharton School and co-host of The Wharton Moneyball Postgame Podcast, explores the accelerating role of private equity in professional sports ownership, its potential move into college athletics, and the financial and fan-facing implications of these seismic shifts in the sports industry.

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