How Integrity Became This Founder's Business Strategy (400 Weddings a Year)
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How Integrity Became This Founder's Business Strategy (400 Weddings a Year)
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Summary
Jenna Ackerley, founder of Events Under Canvas, built a business delivering 400 weddings a year - without cutting corners.
In this episode, she breaks down how integrity and authenticity shaped her decisions, from early growth to navigating COVID, and eventually stepping back from the day-to-day.
We cover:
- Building trust as a growth engine
- Making harder (but better) decisions
- Founder identity beyond the business
- Why doing the “right thing” actually compounds
A grounded conversation on building something that works, on paper and in real life.
More from James:
Connect with James on LinkedIn or at peer-effect.com
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